Not long ago, the future looked bright and friendly skies were not some sick joke heard during an airport pat-down. We had problems, but with wham-bam science, hard work and good will, all would-be OK. It's on this long-gone planet that Pan Am launched the jet age and embodied the hopes of modernity.
This series will give you the tools to develop an effective employer brand.
This part emphasizes the importance of knowing how your employer brand, and the corporate message describing it, is perceived by your target market (mostly current and future employees).
Written by: Keira Desbiens 10 September 2011
In this article you'll learn:
- Why Ads in Google+ are different than Facebook
- Step-by-step: How to build an ad and target customers
- Choosing your ads' image
- How to write a high-converting headline
- Tracking the success of a Google+ Ad
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