Not long ago, the future looked bright and friendly skies were not some sick joke heard during an airport pat-down. We had problems, but with wham-bam science, hard work and good will, all would-be OK. It's on this long-gone planet that Pan Am launched the jet age and embodied the hopes of modernity.

This series will give you the tools to develop an effective employer brand.

This part emphasizes the importance of knowing how your employer brand, and the corporate message describing it, is perceived by your target market (mostly current and future employees).

The LinkedIn Myth: millions running around only looking for business contacts (yeah right ;-).  In fact, most (60%) would jump onto any good job opportunity! Who would not want to be that person who names those IKEA items? So, how does an enterprise recruit those “loyal” workers before they decide to ship off to Sweden to name lamps “Knubbig"?

Be the first to prepare your Google+ campaign!

In this article you'll learn:

- Why Ads in Google+ are different than Facebook

- Step-by-step: How to build an ad and target customers

- Choosing your ads' image

 - How to write a high-converting headline

- Tracking the success of a Google+ Ad