NO... It's not a dangerous beast! But, we must keep ourselves on our toes, ready to pounce on the worthwhile changes in the ever evolving landscape of social medias.
Should you fear a tool that can help you:
- To know your market
- To build your brand
- To take part in the client / consumer dialog
Of course not! Then... Why not embrace it ?
Too many questions ? Well you’re in luck! The solution is simple with those 10 practical objectives:
1 - Answer the call of social Medias; open an account and explore!
2 - Keep up with current news, especially in your own sphere of activity.
3 - Start modestly and create high quality content.
4- Add value to you products/services; unique/best products are most talked about.
5- Learn to listen to your communities.
6 - Contribute, collaborate, inform, raise awareness, but do NOT sell!
7- Control your brand image; it's the one your community will diffuse.
8- Be honest and prudent, a bad reputation can live forever online!
9- Be disciplined and engaged, do not disappear for days, weeks, or months.
10- Most of all; have fun. If it's a chore for you, your community will sense it.
Yes, social Medias represent a great opportunity for you enterprise to:
- Contact your clients / consumers
- Create strong bonds with, and instil loyalty in, casual consumers/clients
- Propagate your mission and build your brand.
Don't fear social Medias, on the contrary, seize the opportunities they offer, let them contribute to your companies' influence and growth.