Displaying items by tag: employer brand

This series will give you the tools to develop an effective employer brand.

This part emphasizes the importance of knowing how your employer brand, and the corporate message describing it, is perceived by your target market (mostly current and future employees).

The LinkedIn Myth: millions running around only looking for business contacts (yeah right ;-).  In fact, most (60%) would jump onto any good job opportunity! Who would not want to be that person who names those IKEA items? So, how does an enterprise recruit those “loyal” workers before they decide to ship off to Sweden to name lamps “Knubbig"?